Facebook was the first social media platform to launch ads, and it has since become a benchmark for how other social sites run their ad algorithms.
Facebook has became the largest market of business for small businesses.
Here are some Facebook marketing tips that help you to grow your business.
Tip 1 -
Make Facebook Posts that are Engaging
If you want to grow your fan base and increase your likes, you are going to need to have posts to your page that are interesting and keep your visitors wanting to return. Here are 5 tips to create Facebook posts that are engaging.
#1 Use Copy, Images and Videos That Are Engaging
* Photos and videos that are media rich will get attention and they will help your message be more noticeable on a News feed.
* Lifestyle and inspirational images are always engaging. Smart Page owners are quick to take advantage of these images, because they understand they do not have to be relevant to the product/service you offer to be relevant to your fans. These fans will then share these posts with their friends and that provides you with more reach and another opportunity to grow your ‘Likes.’
* Share images/photos of your products with your customers enjoying them.
* The best posts are between 100 and 250 characters – short and to the point gets the most attention.
#2 Share and Promote Discounts and Promotions That are Exclusive
* Offer your visitors a really good perk or deal to keep them interested. You can increase your sales and increase your followers with this technique.
* Buy 1 get 1 free seems to be a very popular promotion and so is when you are giving things away for free.
* To increase your visitors’ engagement, make sure that you have a clear call to action.
#3 Suitability and Timeliness
* When your posts are related to what they are thinking about at the time, such as holidays or a current sporting event, your audience is much more likely to engage
* Timeliness in replying to any posts that have a comment on them is also important. The faster you are to replying to your fans the more likely that they will continue to engage you.
#4 Drive Traffic to Your Website With Links
Link posts have an area that’s larger now and it helps people to find your website, thereby increasing your traffic. Use link posts to drive people to your website Link posts now have a larger, clickable area that helps drive people to your website. Take the title, image and description, which comes from the URL, and customize it.
TIP-2
Grow Your Facebook Page Fans
Your fans are the core to your Facebook Page being successful. But building those fans and ‘Likes’ can be quite a challenge. Let’s look at 5 tricks to grow your Facebook Page Fans.
Trick #1 Use Social Media
The use of social media channels like LinkedIn, Google+ or Twitter are a great way to encourage people to visit your Facebook page. These are free marketing tools that you should take advantage of. In addition to direct posts, make sure that you occasionally cross post from one to the other. Twitter only allows 140 characters so make good use of them.
Trick #2 Take Advantage of Public Events
Often overlooked, yet a powerful tool that can be a great way to spread the word. If you are doing public speaking be sure you include your Facebook Page URL on the slide show as it makes it easy for people to connect. If you attend network meetings this is a great time to encourage members to ‘Like’ your Facebook Page and become fans.
Trick #3 Fan Page Fridays
On Facebook, there are Pages that host Fan Page Friday events. If you are participating, you will be encouraged to stop by the page on a specific date to introduce your business to everyone that’s participating and then tag their page in the post. The idea is that you will work through all the comments and ‘Like’ each of the participating pages who will in turn ‘Like’ your page. A word of caution. Only participate in local events, because if you land up with tons of international fans, it could actually lower your EdgeRank score. In addition, if others hide your news feed posts because they only wanted the ‘Like’ from you and aren’t interested in your business, could hurt you.
Trick #4 Encourage Check Ins on Your Facebook Page
For anyone who has a brick and mortar business, you should enable check ins on your Facebook page, and then remind customers to check in when they are in your premises. You can even include an incentive like offering a discount.
Trick #5 Make Use of Signage
When customers visit your brick and mortar business, you can create signage for in your store that allows customers to ‘Like” your page using a text message. Your signage would look something like this. “Text Like (insert Facebook Page name) to 34587. Test this on your cell phone first before you commit your budget to this. You can also develop signage that includes your social media icons.
Some Additional Tips You Need to Know to Grow Your Facebook Small Business Page
Growing your small business using Facebook can be a very rewarding experience, but it can also be challenging and frustrating.
Here are 4 tips you need to know to grow your Facebook fans and likes.
#1 Make an Offer
Promotions, discounts and free stuff are all very popular on Facebook. It is a way to offer your customers something of great value and they love it! You can offer a discount to anyone that mentions you on Facebook when they shop with you. You can build your reach (likes and fans) by making it simple for your visitors to distribute your message beyond your current fan base and then make it easy to redeem whatever you have offered them (discount or gift).
#2 Boost The Posts That Are Important
Use ‘Boosted Posts’ to help you increase your audience reach. Enter the amount you are going to set aside for your promotion and Facebook immediately tells you how many people that reach will generate. You can target your reach so that your message is getting to the right people. For example, you can create posts that reach people near you. This is a powerful tool that is often overlooked because users don’t understand its full benefit. It’s cost effective and it provides an easy way to expand the reach of your posts. It’s important to realize that just posting your post isn’t enough anymore. You need to take these extra steps to get the most from your posts.
#3 Make Sure to Post Regularly
Throughout the day create a steady posting stream before any big event you have coming up. This can help your audience to focus. Make sure you are highlighting your ‘top goods/services,’ but reach out beyond self promotion to get the most out of your posts. Consider adding posts that will give your audience extra value. When you just post on your products and services your audience becomes bored and is likely to either hide your news feed or ‘unlike’ your page. By offering content that’s interesting you keep your audience wanting to find out what else you will offer.
#4 Give Your Page a Facelift
It’s time to do a little remodeling on your page and add some value. Make sure that your content information and hours of operation are posted. Update your cover photo so that it is current and relevant. Tell your audience a little bit about yourself and your business. These 4 tips will help you grow your Facebook Small Business Page.
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