WHY A BLOG CAN GENERATE LEADS
A blog is a fantastic tool. No matter what you may be selling or promoting, a blog is a tool to enable you to get those leads.
Since there are millions of potential customers available to you online, you likely want to attract as many of them as possible to your website, where you can promote your product or service and get sales.
In simple,
Blogging is a wonderful thing that can help you to share your message with the world. But more than that, it can also be a tool for making money online
SOME BENEFITS OF BLOGGING
Blogging gives you constant new pages that search engines like Google love as ,it is an easy way to get regular search engine ranking benefits that websites often keep limiting.
While blogging is easy enough to do, keep in mind that it does take a regular commitment. If you do not have the ability or time to manage your blog, there is help available. Many professional bloggers ghost write blogs for individuals. You can hire someone to do this type of work rather inexpensively.
Communicating through a blog is essential. It is a much less formal way of speaking to others, and it does require a lot of commitment on your part.
HOW TO DRIVE TRAFFIC WITH A BLOG
Here are some of the most important ways to increase traffic to your blog, and in exchange, get traffic to your website where you are selling or promoting items.
SEARCH ENGINE OPTIMIZATION
Throughout your blog, you will need to invest in search engine optimization. Like any other website, a blog needs to have the most appropriate keywords placed throughout it, so that search engines can find the site and rank it appropriately.
Keywords are the words you (and those interested in your topic) are most likely to type into a search engine to get to your website. To learn which words are most appropriate, use a free keyword research tool to help you. These are available throughout the web, including at Google's website and WordTracker.com.
HOW TO USE KEYWORDS
Once you know what these keywords are, what do you do with them? Here are some ways you will want to include keywords in your blog to attract search engines appropriately.
Use keywords in each of the blog posts you put up. Keywords should not have overuse in any post. Try to keep keywords under 2 or 3 percent of any post.
Use a keyword in the title of each blog post: this is key to search engine ranking!
Try to incorporate a keyword in the first 90 characters of the blog post you are writing.
Use keywords in the "tags" and "keyword" functions of the blog. These are often asked for when you are posting the blog
Use keywords in your tags, when creating pages in your website, too or in the blog's set up
Pick two to four keywords to use per blog post. Too many keywords make each post sound strange and limit your overall ability to communicate a message.
Note:
You will need to post regularly to your blog. If you show the search engines your blog is active. Giving the search engine spiders, as they are often called, regular "food” to eat will allow them to come back to your page time and time again. Your blog will see great growth in traffic if you just post often.
SOME ADDITIONAL TIPS TO HELP YOU SETTING UP A BLOG THAT RANKS WELL
Post basic information
Information to help educate readers who are looking for something to learn. They are often looking for answers to their questions above anything else.
Blog posts can be short, as short as 300 to 250 words
Keep your keywords in line with the length of each post, going for under 3 percent. Too many keywords can cause the search engines to notice this and negatively rank you because of it.
Do some research to find unique items to talk about in your posts
What are people really looking for? Use blog posts to identify questions your consumers may have, as a learning tool for them.
Enable comments, with approval
Most blog posts do allow for individuals to post comments. You should have these monitored so that you can avoid spam comments, or even worse, profane ones. But, allowing others to post comments can give you many benefits. It may give you ideas for new blog posts. It may help you to answer their questions and therefore gain their respect. It may even help you to get the sale!
Keep blog posts engaging!
Make them interesting, as this will attract a range of different people who may be more willing to book your blog to come back to repeatedly. You want this regular readership to be possible!
GET SOCIAL
One of the keys to getting traffic to your website is to be social. Get out there and talk to others. Encourage them to come and visit your site, but in an indirect manner. What you won't want to do is to spam people or otherwise push them to visit you. Rather, you want to position yourself as:
Interesting
An expert in the field
Someone that is fun and cool to talk to,
When you do this, chances are good people will want to follow you back to your blog to learn more about whom you are.
TO ATTRACK MORE PEOPLE YOU CAN DO SOCIAL BOOKMARKING
Social bookmarking is a good place to get the process started. Many fantastic websites you can visit for this. Here is the rundown of how to get social active with your blog through bookmarking websites.
STEP 1: WRITE NEWSWORTHY POSTS
STEP 2: SIGN UP FOR A VARIETY OF THE SOCIAL BOOKMARKING WEBSITES
SOME OF ARE DIG.COM
FACEBOOK .COM
TUMBR.COM
You can do this with many of their social bookmarking and networking websites as well. Twitter.com, YouTube, and plenty of others are very easy to use websites. The goal there is the same. Meet other people that you may know and new people you do not. Develop a relationship with them by just chatting.
STEP 3: USE THESE WEBSITES
PROMOTING YOUR BLOG
Promoting can be done in many ways such as paid promoting or self promoting
If u have some amount of money then u can run ads to your blogs and in case of self promoting u can do many things i.e.
Write a guest post
You write a post on their blog, they write a post for your blog. In turn, your readers get something new and interesting to read (which you will socially promote of course). In addition to this, you gain some readership from the other blogger's readers. The same works for the other blogger as well.
Comment on posts
You will want to be active in these individual's blogs. To do this, all you need to do is to leave a few positive, yet informational comments on their blog posts. When you do so, you will be able to leave your website's link. This does several things for you. You are likely to get some added traffic from individuals who read your comments and want to learn more about you. Another benefit is the back link.
Benefit from back links
Your link on other websites is crucial to the well being of your website and blog. This is why your website's link should be on your blog, too. Google loves to see links to various websites on their pages. If five other websites have a link to your blog (and hopefully it grows even higher than this), it shows Google that your website is useful, interesting or something good. They rank you higher for this.
MAKING LEADS WORK FOR YOU
Now that you have people coming to your website through all of your hard work managing your blog, you may think you can just sit back and relax. This is not always the case. You may need to do a bit more to get the most you can get out of those leads. After all, you want and need sales to happen. Several ways you can get leads to buy from you; traffic coming in that is high quality, is a good start. What you do with them when they arrive is another story, though.
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