Once, you finished creating your website, it’s time to share it with the world. After all, what good is your site if no one is around to see it? Because nowadays anyone can build a beautiful website. Fun fact: There are almost millions of websites around the world, with new ones created every second.
Promoting your website doesn’t have to cost you a ton of money. In fact, it doesn’t have to cost you any money at all.
Their are various methods through which you can promote your website for free:
SEO KEYWORDS
SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. SEO is the science/art of increasing your website’s visibility in organic search engine results. You can do this by filling your pages with key phrases that people are likely to search for. SEO is a basic but essential method of bringing traffic to your website; without it, your website can get lost among the thousands of voices clamoring for your visitors’ attention.
You can use Google AdWords keyword planner to find keywords related to your website and get stats on how often they are searched in your target market or Use Word Stream's free SEO keyword research tools that help you find your best, most relevant keywords—keywords that will drive ongoing web traffic and conversions on your site.
Once, you’ve found the best keywords, you need to put them to work in order to get SEO results
Writing Articles for other developers(webmaster) to publish
Another effective way to promote your website is to write articles or free reports for journal publishers and developers to use. If you write good content, your articles will be published and many readers who like your article will go on to visit your website. You can also write simple research based articles and allow others to publish these freely on their websites.
The traffic from these free articles will come from your byline. The ‘byline’ is the short paragraph that goes at the bottom of each article and describes who the author is and what they do. The good thing about writing this type of content is that it establishes you as the expert and therefore increases the chances of people visiting your website and signing up for whatever you’re offering.
Blogging
Blogging is a hope to generate more leads, undergo more conversions and yield more revenue. Blogging is a wonderful thing that can help you to share your message with the world. But more than that, it can also be a tool for making money online and promoting websites
Get yourself mastered in blogging and once you’ve mastered your own blog, look to others bloggers in your niche and search out blogs that accept guest blogging and write articles on their guest blogs and give backlinks to your website as it helps you to divert their traffic onto your blogs or website
Related: How to grow business by blogging
Creating Facebook Pages and Groups
Facebook now has over 2 billion active monthly users. 1 billion of those users participate in Facebook Groups. Creating a group of your own doesn’t cost a cent to create social media accounts for your website or small business. It is most effective way to reach your target market.
Facebook groups and business pages will help you interact with your followers, build a community, and share your content.
Also check on other other social platforms that help you connect and share. It isn’t necessary to have an account on every social media platform, stick with only popular ones
i.e. telegram, Quora, etc.
Related: Facebook marketing tips
Using Pinterest
The best and best method of promoting a website is promoting through Pinterest.
Pinterest had over 442 million monthly active users worldwide. It’s allows users to create their own brand and drive traffic to their boards by sharing images with others to “Pin” or save.
Before creating a board for your business, it’s best to plan out a strategy that will align with the goals and objectives that you’re looking to set because of higher competition.
Quora
Quora is a searchable online place for people with questions and people with answers to mingle. Follow, ask, and answer questions in your area of interest, and include the address of your blog in your profile and answer credentials.
You can include links to your blog in answers you write, but do so with caution: Quora will block answers filled with links as spam, and blatant self-promotion will garner no respect (or upvotes).
Generating Targeted Traffic from Online Discussion Forums.
Online discussion forums provides and excellent ways to promote your website without paying any money. Nowadays, you don't even have to lurk around before you begin to post. Just browse the messages and you can start posting. There are basically three different ways to participate.
You can ask questions, respond to requests for help or just post any useful information that fits with general topic of that discussion forum. To promote your site in online discussion forums, all you have to do is enter your website address or ad in your signature line at bottom of each message.
Every time you post or respond to questions your ad will be displayed. If you post good content, people who read your threads will also check out your website.
This is excellent way to drive targeted traffic to your website at no cost to you. You can take this type of site promotion a step further by identifying the active members in each forum and contacting them for joint venture arrangements
Leverage the power of your email Signature
One of the quickest and effective ways to start driving traffic to your website at no extra cost is to add your ad or website address to your email signature. This way, every time you send an email, you’ll be advertising your website. You can take this a step further by asking your friends and associates to put your website address in their email signature.
Most people don’t use their email signature facility in their email program so you can easily get 10 or more people to agree to do this. If you and your 10 friends each send out 10 emails per day, that’s 110 exposures of your ad every day without any extra effort on your part.
Exchange Links with Other Webmasters
This is another effective strategy for generating targeted traffic to your website for free. It involves contacting other webmasters for a possible link exchange partnership. All you have to do is locate websites that are related to yours but that are not in direct competition and contact the webmaster to swap links.
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